How Digital Marketing Companies in India Are Helping Businesses Stay Relevant Online
The advent of the internet has opened up novel vistas for doing business. According to a survey, India could have around 500 million internet surfers by 2017. This creates a fascinating opportunity for businesses to sell their services to a growing population of internet users.
The internet has taken along with it newer means of marketing. Obviously, traditional marketing or outbound marketing methodologies that use TV and radio ads, banners, hoardings and print ads in newspapers, magazines, brochures along with other marketing collateral, usually do not work on the internet.
Inbound or internet marketing, is making money online or in the digital sphere. It requires into consideration things like page rankings browsing engine searches, advertising on se’s, banner ads on other websites, marketing on social media marketing, etc. These marketing campaigns are highly focused and target the audience that a particular business really wants to serve ads to.
The need to market services and products on the internet has given rise to a new industry – the web marketing industry. Digital marketing companies in India provide comprehensive digital marketing services for businesses. They usually hire a specialist team of domain experts browsing engine optimization (SEO), search engine marketing techniques (SEM), social media marketing (SMM) and social media optimization (SMO).
A recent survey noted that 34% of the companies surveyed had a digital online marketing strategy and 16% companies said they use internet marketing on and off. An astounding 50% of the respondents said that they do not have a precise strategy for online marketing. These numbers suggest that there are still businesses which have not been exposed to the awesome capabilities and powers of internet-based marketing.
It is imperative for Indian businesses, specifically, in this age to understand the importance of having an integrated internet marketing strategy if they wish to survive in an extremely frenzied and competitive market. Without the help of Digital Marketing Services, they fall short of creating a technique and face the dangers of seeing themselves become directionless. They’ll never know their online market share, their current market share will be gained by existing and start-up competitors and they’ll never have a robust online proposition.
AN ELECTRONIC Marketing Company in India can help businesses harness the energy of a robust web-based online marketing strategy. internet marketing service of novel platforms like the social media can be quite a game changer as increasing numbers of people are using them to activate with brands. It really is an excellent place to gain followers, engage with them and serve them relevant and helpful content. Once they become loyal brand followers, targeted ads are served to them to convert them into customers.
Online marketing may be the present and the near future. Businesses staying away achieve this at their own risk. It’s worthwhile to climb on to the digital bandwagon as the time is right.